Facilitating the construction of the “Digital Village” in Zhou’an village through the traceability of agricultural products
The stable development of the agricultural product market has always been the foundation of people’s livelihood construction. The construction of “Digital Villages” is of great significance to the promotion of rural revitalization and is also the top priority of the country’s sustainable development. However, due to the impact of the COVID-19 pandemic, most of the poor areas have unsalable agricultural products. Although the Internet has made up for some of the epidemic’s suppression of offline consumption, the remote mountain village is still constrained by information infrastructure and transportation conditions. The sales channels of agricultural products cannot be broadened, thus the rural economy cannot be better developed.
Zhou’an Village is located in Lishui City. In recent years, with the strong support of the Provincial Academy of Agricultural Sciences, Zhou’an has produced high-quality agricultural products such as mushrooms, green beans, organic cauliflower, mountain tea, etc. It has effectively increased the income of people and promoted the development of surrounding villages.
In order to improve the economy of Zhou’an village and have a broader sales channel for agricultural products, on August 30, 2021, Zhou’an village and Hangzhou FUZAMEI Technology Co., Ltd. signed the construction of the “Digital Village” strategic cooperation agreement. Tang Yanfeng, the first secretary hired by the provincial CPPCC (Chinese People’s Political Consultative Conference) in Zhou’an village, Lou Haiyong, a member of the provincial CPPCC assistance group, Ye Fulong, secretary of Yuyan town, Mayor Mao Jinke, and Wu Sijin, CEO of FUZAMEI attended the signing ceremony.
In response to the difficulties encountered in the economic development of Zhou’an village, such as weak rural informatization infrastructure, low Internet penetration, few agricultural products sales channels, resulting in a contradiction between production and sales mismatch. Additionally, it has the problems of low added value of products, high-quality agricultural products cannot be sold at a good price. FUZAMEI Technology has proposed a solution for the construction of the “Digital Village” by building a “Digital Zhou’an Agricultural Product E-commerce Platform” through blockchain technology.
The platform provides more sales channels for the Zhou’an village agricultural products through pre-sale, retail, ordering, etc to increase effective agricultural product traceability, enhance brand recognition and value, and allows Zhou’an’s high-quality agricultural products to “go out” through the blockchain. Taking the blockchain e-commerce application to carry out in-depth cooperation, facing the market, researching products and solutions suitable for Zhou’an village, so as to drive Zhou’an village’s high mountain agricultural products to further expand the market, enhance brand value, and share the benefits of cooperation.
Tang Yanfeng, the secretary hired by the provincial CPPCC (Chinese People’s Political Consultative Conference) in Zhou’an village, is full of confidence in the successful cooperation between the two parties, and highly recognizes FUZAMEI’s digital and intelligent e-commerce construction method through blockchain. The Secretary of Zhou’an village personally led a team to inspect the mountain with FUZAMEI CEO Wu Sijin, the mayor of Yuyan town, the secretary, and the support team members to conduct in-depth communication on the future cooperation. The strategic cooperation in the construction of “Digital Village” will help to improve the production, management and sales level of Zhou’an agricultural products, increase the actual income of farmers, and have a positive effect on village governance, realizing rural revitalization, and promoting common prosperity.
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